Winning Formula | Near Future Laboratory

  • Winning Formula | Near Future Laboratory
18/02/2014

Winning Formula | Near Future Laboratory

Winning Formula, is project by Near Future Laboratory which takes the form of a newspaper sports section from April 2018, explores these questions and some of the more unreal features of data-driven football future. It touches on more easily seen aspects of performance analytics, and new ways to depict and consume football in media, but also explores near-future possibilities hiding just below the surface, possible phenomena such as data manipulation as a kind of doping, the impacts of high-frequency sport betting, or politics related to data-based services like media, measurement and reporting.
Name of piece:: Winning Formula
Authors: Fabien Girardin of Near Future Laboratory in collaboration with the futurists Scott Smith (Changeist) and Philippe Gargov (Seeklup). Designed with Bestiario (Andrés Ortiz, Julian Jaramillo and Paola Avellaneda)
Any: 2014

Credits: A co-producción CCCB and Fundación Telefónica, National Football Museum. Manchester, The Future Everything Festival. Manchester. With the special collaboration of Mediapro R+D