What are you thinking, what are you doing, what are you feeling
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WHAT ARE YOU THINKING, WHAT ARE YOU DOING, WHAT ARE YOU FEELING
The social production of data
Until a decade ago, the great majority of data produced in the world were the result of scientific, industrial, and administrative mechanics. But the explosion of mobile technologies and the popularisation of Web 2.0 social services have radically changed this: today the main agent in the data explosion is the everyday activity of millions of citizens.
Whether making searches on Google, uploading videos to YouTube, updating Twitter or accepting friend requests on Facebook, our actions produce digital footprints which capture our desires, fears and hopes.
For this reason, techniques are currently being used such as “sentiment analysis” to try to determine our collective preferences when it comes to purchasing a product, or expressing an opinion on a political decision.